日前,全球领先的移动互联网第三方数据挖掘和分析机构艾媒咨询权威首发《2016—2017中国手机游戏市场研究报告》(以下简称《报告》)。报告显示,2016年中国手游用户规模达5.23亿人,市场规模783.2亿元,增长速度持续放缓,手游用户红利见顶。 同时,为了抢夺市场,游戏厂商的推广渠道呈现多样化态势,但应用商店目前仍是用户获取手游资讯的主要渠道,占比65.0%,远远超过其他渠道。而在诸多的应用商店中,360手机助手凭借其本身在渠道分发流量的优势和对游戏用户有针对性的个性化运营,成为了用户满意度最高的应用商店。 图:360手机助手成为用户满意度最高的应用商店 据了解,这已经不是360...
A few days ago, the world's leading mobile Internet media of data mining and analysis on the ai consulting authority starting "2016-2017 China mobile game market research report" (hereinafter referred to as the "report"). Report shows that 2016 years after swim user scale up to 523 million, and the size of the market 78.32 billion yuan, the growth continued to slow, mobile game users dividend peaked. At the same time, in order to rob market, game companies marketing channels diversified trend, but the app store is still is the main channel, users get hand hot money - accounted for 65.0%, far more than other channels. In many applications in the store, 360 mobile phone assistant with the advantages of itself in the channel distribution of flow and the game users targeted personalized operation, become the highest customer satisfaction's app store. Graph: 360 mobile phone assistant became the highest customer satisfaction app store It is understood that this is not 360...