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直播行业流量红利期已过 正变为"大玩家"的游戏

Live broadcast industry flow bonus period is over, is becoming a "big players" game

2016-12-05 00:00:00来源: 人民网

北京晨报讯(记者焦立坤)虚火大旺的直播行业洗牌将至。来疯直播总裁张宏涛昨日表示,行业的流量红利期已经结束,正在变为“大玩家”的游戏,而接下来的桥段将是内容之争。 2016年被称为“直播元年”,在狂热资本的推动下数百家直播平台层出不穷,巨头们纷纷入场,短短一年直播已成一片红海。 张宏涛认为,流量红利期已经过去了,再想获取新流量会十分艰难,因为直播是一个消耗流量的东西。他指出,目前的直播只是完成了从PC端到移动端的迁移过程,并没有完成内容层面的升级,还没有改变秀场的本质。虽然变现快,但是其内容门槛低,还不具备自增长的能力。 所以现在的直播平台进入了“拼爹”时期。凡是背后有流量支撑的平台...

Beijing morning news (reporter Jiao Likun) the industry reshuffle will live fire wang. Crazy Live president Zhang Hongtao said yesterday, the industry flow bonus period has ended, is becoming a big game player of the game, and the next section is the content dispute. 2016 is known as the "first year of live", in the enthusiasm of the capital to promote, hundreds of live platform in an endless stream, the giants have admission, just a year, the broadcast has become a red sea. Zhang Hongtao believes that the flow bonus period has passed, and want to get new traffic will be very difficult, because the live broadcast is a consumption flow of things. He pointed out that the current broadcast only completed the migration process from the PC side to the mobile terminal, and did not complete the escalation of the content level, has not changed the nature of the show. Although the realization of fast, but its content threshold is low, do not have the ability to grow from itself. So now the live platform has entered the "spell father" period. Behind the flow support platform...