新关注 > 信息聚合 > 专访万代南梦宫泉胜洋:关于高达玩具、衍生商品和线下展会

专访万代南梦宫泉胜洋:关于高达玩具、衍生商品和线下展会

Interview with Miyagi Miyagi Shengyang: About Kodak toys, derivatives and offline exhibitions

2020-08-08 12:50:37来源: 游戏时光

  Chinajoy 是很多玩家每年夏天最为关注的大型游戏展会,它每次都能让会场周边变得拥挤不堪。即便今年的疫情对我们的社会生活影响巨大,也阻挡不了玩家们前往现场试玩最新游戏,观看展台活动的热情。  在《机动战士高达》《龙珠》等大型 IP 的加持下,万代南梦宫的展台每年都人气高涨,不过对于我来说,今年却略有不同。因为我此次采访到的泉胜洋先生,是万代南梦宫(上海)玩具有限公司的部门副总经理。本次的话题,也都围绕着玩具事业展开。泉胜洋先生中国与日本市场的异同  万代南梦宫官方进入中国已经经过了很长的时间,而万代南梦宫的各种玩具和模型流入中国市场的历史则更为长久。万代南梦宫手中的各大 IP 们在中国都拥有着广大的爱好者群体,粉丝们追逐着最新的衍生商品,但中国和日本市场毕竟是有差异的,其中的区别在于何处?这是我面对泉先

Chinaboy is the biggest game show that many players pay close attention to every summer. It can make the surrounding area crowded every time. Even if this year's epidemic has a great impact on our social life, it can not stop the players from going to the scene to try the latest games and watch the activities of the exhibition stand. With the blessing of large-scale IP such as "mobile soldier GAODA" and "Dragon Ball", the booth of Wandai Nanmeng palace is popular every year. However, for me, this year is slightly different. Because Mr. Quan Shengyang, whom I interviewed this time, is the deputy general manager of Wandai nanmenggong (Shanghai) Toys Co., Ltd. This time, the topic is also around the toy business. Mr. Quan Shengyang's similarities and differences between Chinese and Japanese markets, it has been a long time since the official entry of Wandai nanmenggong into China, while the history of various toys and models of Wandai Nanmeng palace flowing into the Chinese market is even longer. The IP players in the hands of Wandai Nanmeng palace have a large number of fans in China, and fans are chasing the latest derivative products. However, there are differences between the Chinese and Japanese markets after all. What is the difference? This is me facing the spring first