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游戏产业 瞄准新赛道

Game industry aims at new track

2020-08-06 00:00:00来源: 人民网

  今年以来,许多人的生活和消费习惯发生变化,很多时间选择“宅”在家中,进一步推动了“宅经济”的发展,也给在线娱乐产业发展带来了新的空间。   7月31日至8月3日,第十八届中国国际数码互动娱乐展览会在上海举行。其间,中国音像与数字出版协会游戏出版工作委员会、中国游戏产业研究院发布《2020年1—6月中国游戏产业报告》。报告显示,1—6月,我国网络游戏用户规模近6.6亿人,全国游戏市场实际销售收入1394.93亿元,同比增长22.34%,增速同比提高13.75%。   “今年上半年,用户娱乐需求被放大,游戏用户规模继续扩大,中国游戏市场发展势头强劲。”伽马数据总经理滕华分析,中国游戏市场在规模持续扩大的基础上,进入了产业升级、技术迭代、内容创新的新阶段。   具体来看,中国自主研发游戏继续保持领先地位。报

Since this year, many people's living and consumption habits have changed. Many people choose to stay at home for a lot of time, which further promotes the development of "home economy" and brings new space for the development of online entertainment industry. From July 31 to August 3, the 18th China International Digital Interactive Entertainment exhibition was held in Shanghai. During this period, the game publishing Working Committee of China audio visual and Digital Publishing Association and China Game Industry Research Institute released the report on China's game industry from January to June 2020. According to the report, from January to June, there were nearly 660 million online game users in China, and the actual sales revenue of the national game market was 139.493 billion yuan, up 22.34% year-on-year and 13.75% higher than the same period last year. "In the first half of this year, the entertainment demand of users has been enlarged, the scale of game users has continued to expand, and the development momentum of China's game market is strong." Teng Hua, general manager of Gamma data, analyzes that China's game market has entered a new stage of industrial upgrading, technological iteration and content innovation on the basis of its continuous expansion. Specifically, China's independent R & D games continue to maintain a leading position. newspaper

标签: 游戏