昨日夜间,哔哩哔哩Bilibili成功在纳斯达克证券交易所正式挂牌,交易代码为BILI,发行价每股ADS11.50美元,计划IPO融资4.83亿美元。在耀眼夺目的背后,我们也要面对现实——B站的商业模式目前并未清晰。一方面,通过丰富的资源库、无贴片广告、浓厚的AGC氛围,B站积累了一群令人羡慕的粘性强、活跃度高的年轻用户。另一方面,高额的带宽和版权成本一直是网站盈利的绊脚石,没有获得版权的视频也给B站带来几起纷争和品牌的负面影响。B站最核心的价值在于它纯粹的二次元气氛,当下人们提起二次元就会想起B站,而在文化和商业化之间的徘徊不定也是必须...
Yesterday night, Bilibili was officially listed on the Nasdaq Stock Exchange, with a trading code of BILI, issuing price of ADS11.50 dollars per share, and planned IPO financing of 483 million dollars. Behind the dazzling goal, we have to face the reality - the business model of the B station is not clear at the moment. On the one hand, through abundant resource repository, no patch advertising and strong AGC atmosphere, B station has accumulated a group of enviable, strong and active young users. On the other hand, the high bandwidth and copyright cost have been a stumbling block for website profitability. The video without copyright also brings several disputes and brand negative effects to B station. The core value of B station is its pure two dimension atmosphere. When people mention two times now, they will think of B station, and the hesitating between culture and commercialization is also necessary.