人民网北京7月30日电 （记者刘佳）今日，中国音像与数字出版协会第一副理事长、中国音数协游戏工委主任委员张毅君发布《2020年1～6月中国游戏产业报告》，张毅君表示，上半年娱乐需求逐月旺盛，移动游戏营销收入增长明显，自主研发游戏继续保持领先地位，国内市场营销收入1394.93亿元，同比增长22.34%。 张毅君指出，在疫情突袭的情形下，广大游戏企业充满家国情怀，以不同方式主动参与到抗击疫情战役中。据音数协游戏工委统计，投入援助的会员单位共计80余家，合计捐款捐物22亿余元，其中现金超过5亿元，基金形式16亿余元，以及价值千万元的防护物资。此外，游戏企业还及时推出抗疫公益游戏40余款，利用游戏的多元交互特性传递爱心。 面对困难，游戏企业以变应变，顺势而为。据统计，一季度，国内游戏市场稳中有升，实际营销收入73
Beijing, July 30, people's daily (reporter Liu Jia) today, Zhang Yijun, the first vice president of the China audio visual and Digital Publishing Association and chairman of the game Working Committee of the China audio visual and Digital Publishing Association, released the report on China's game industry from January to June 2020. Zhang Yijun said that in the first half of the year, entertainment demand was booming month by month, mobile game marketing revenue increased significantly, independent research and development games continued to maintain a leading position, and domestic marketing revenue was 1394 93 million yuan, a year-on-year increase of 22.34%. Zhang Yijun pointed out that in the case of a sudden outbreak of the epidemic, the majority of game enterprises are full of national feelings and actively participate in the battle against the epidemic in different ways. According to the statistics of the game Working Committee of the audio and digital Association, more than 80 member units have invested in the assistance, with a total donation of more than 2.2 billion yuan, including more than 500 million yuan in cash, more than 1.6 billion yuan in fund form, and 10 million yuan worth of protective materials. In addition, game enterprises also launched more than 40 anti epidemic public welfare games in time, using the multiple interactive characteristics of the game to convey love. In the face of difficulties, the game enterprises have to adapt to the situation. According to statistics, in the first quarter, the domestic game market has increased steadily, with actual marketing revenue of 73
