受疫情等多方面因素的影响，2020 年 E3 展会被迫取消。各家厂商纷纷将宣传活动转移至线上，不少游戏发行商都举办了自己的线上展会，那么这些宣传活动的实际效果如何呢？ 根据市场调研机构 SuperData 的最新报告，即便 E3 展会被取消，游戏界的大厂商依然可以吸收可观的流量，但中等规模的开发商和独立游戏厂商会受到不小影响。 调查员指出，诸如索尼、暴雪等大型厂商早已推出自家的独立发布会，这能让他们的游戏得到大幅度曝光，避免与同类竞品的宣发竞争。 今年 6 月 12 日，索尼召开了自家的 PS5 游戏发布会。很多人都希望了解 PS5 的相关消息，这让该场发布会的平均每分钟观众数（average minute audience）达到历史高位，并且超过了微软 2019 年 E3 发布会的关注人数。 同样
Affected by the epidemic situation and other factors, E3 exhibition in 2020 was forced to cancel. Various manufacturers have transferred their promotional activities to the online market, and many game publishers have held their own online exhibitions. What is the actual effect of these promotional activities? According to the latest report of Superdata, even if E3 is cancelled, big game companies can still absorb considerable traffic, but medium-sized developers and independent game manufacturers will be affected. Investigators pointed out that large manufacturers such as Sony and Blizzard have already launched their own independent press conferences, which can greatly expose their games and avoid competition with similar competitors. On June 12 this year, Sony held its own pS5 Game Conference. A lot of people want to know about ps5, which makes the average minute audience of this conference reach an all-time high, and surpasses the number of followers of Microsoft's E3 launch in 2019. Again
