近日，美妆零售业巨头丝芙兰宣布了与GIRL GAMER女子电竞节的合作项目。这将是丝芙兰第一次尝试涉足电竞产业。 本次GIRL GAMER女子电竞节将是第二届(第一届于2017年9月在澳门地区举行)，将于7月20-22日在葡萄牙首都里斯本举行。丝芙兰的职场主管Paula Rocha解释道：“我们相信，就和美妆市场一样，游戏业已不再被性别代表，不再受性别局限。 近年来，多个美妆品牌都做出了试水游戏界或流行文化的尝试，例如2017年圣诞季，美妆品牌植春秀和任天堂合作推出的超级马里奥兄弟美妆产品系列。 丝芙兰自己也曾经有过类似的尝试，出售过GlamGlow品牌(注：美国著名美妆品牌，...
Recently, beauty makeup sephora, a retail giant announced with a GIRL GAMER woman e-sports section of cooperation projects. This will be the sephora e-sports industry in the first try. The GIRL GAMER e-sports section will be the second woman (the first held in macau in September 2017), on July 20 to 22, held in Lisbon. Sephora workplace director Paula Rocha explains: "we believe that just and beauty makeup market, the game has no longer be representatives of gender, no longer subject to gender limitations. In recent years, more beautiful makeup brand are made to test the waters gaming or attempt to popular culture, such as the Christmas season in 2017, beauty makeup brand spring show and a partner with nintendo super Mario bros. beauty makeup products. Sephora oneself also had a similar attempt to sell GlamGlow brand (note: a famous American beauty makeup brand,...
