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六六事件引发京东价值观变革 刘强东表示要做T型文化便利店

The event trigger jingdong values change Liu said to do T culture convenience stores

2018-03-30 18:51:00来源: 品途网

文/董也品途商业评论3月30日消息,刘强东因京东六六事件,发布全员内部信。在内部信中,刘强东将京东价值观全面升级为“T型文化”,正道成功、客户为先、只做第一;从企业愿景、工作标准和价值追求三点,打造基业长青的企业文化。以下为刘强东内部信:亲爱的兄弟们:今天,是我们的吉祥物“Joy”小狗的生日,Joy的寓意是给客户带来简单、快乐的体验,小狗的形象则代表着对于客户的忠诚和可信赖。过去十几年,我们的十几万兄弟们正是凭借着对这个价值的不懈追求才帮助京东取得了今天的规模、口碑和市场地位。然而,相信大家肯定都关注到了,前一段时间,一位中欧校友在我们平台上一次非常不愉快的购物体验所引发的舆论风波。事件发生后...

Article/dong also way business review on March 30 news, liu jingdong event, to release full internal letter. Internally, liu will be fully upgraded to jingdong values "T culture", the path do the first, customer first, success; From the enterprise vision, work standard and value pursuit of three, creating a culture of built to last. The following for liu internal letter: dear brothers: today, is the birthday of our mascot "Joy" puppy, Joy is the moral of bring customers a simple and happy experience, the image of the dog represents for the customer's loyal and trustworthy. In the past ten years, our ten brothers is relying on the value of the quest to help jingdong achieved today's scale, reputation and market position. However, I believe you must have enough attention, some time ago, a central alumni in our platform last very unpleasant shopping experience caused by the public opinion. After the incident...

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