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于小雨:应用宝“新生态战略” 为游戏分发注入新动力

They claimed: "the new treasure ecological strategy" distribution of energy to the game

2018-11-07 00:00:00来源: 人民网

腾讯全球合作伙伴大会“共生·游戏”论坛上,腾讯应用宝游戏负责人于小雨发表了主题演讲,并指出:随着行业的不断发展与变化,手游市场已经从高速增长期迈入平稳期,针对于开发者面临的不同问题,应用宝将打造“游戏·新生态”战略,从新流量和新内容两大方面帮助游戏开发者深度连接用户,持续推动游戏行业健康生态建设。 腾讯应用宝游戏负责人于小雨 于小雨表示,2018年手游行业进入了平稳发展期,游戏行业研发成本增加、用户对内容品质要求越来越高,流量获取难度增大,用户难以维系等等,是整个行业所面临的问题。针对此,应用宝推出“游戏新生态”战略:整合腾讯系流量资源,打造流量矩阵,用更多维度的流量形态获取用户;在...

Tencent's worldwide partner conference "symbiosis," on the BBS, tencent application treasure, head of the game as they speech as the theme, and points out that: with the continuous development of industry and change, hand travel markets have been from rapid growth into stable period, for developers face different issues, application will create treasure "game, new ecological" strategy, the new traffic and new content to help the two aspects of game developers depth connection user, continue to advance the ecological construction of the game. Tencent application treasure, head of the game as they They said the 2018 mobile game industry has entered a steady development, the game industry research and development costs, customer quality request is higher and higher, the content flow get harder, user is difficult to maintain, etc., are the problems faced by the industry. Application of treasure to launch the new ecological "game" strategy: integration of tencent is a flow of resources, make traffic matrix, get the user with more dimension flow form; In the...

标签: 游戏