神经营销，对多数国人来说都是一个非常陌生的领域，简单的定义可以理解为：运用神经科学方法来研究消费者行为，探求消费者决策的神经层面活动机理，找到消费者行为背后真正的推动力，从而产生恰当的营销策略。 在即将举行的第四届全球移动游戏大会(GMGC2015)上，我们也非常有幸的邀请到了目前国...
neural marketing, is a very new field for most Chinese people, the simple definition can be understood as: To study consumer behavior by using the method of neuroscience, neural level activities to explore the mechanism of consumer decision making, find the consumer behavior behind the real driving force, so as to the right marketing strategy. In the upcoming fourth global mobile game Conference (GMGC2015), we are very fortunate to have been invited to the present...
