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2016 Q1报告:比起生活服务 女性更爱文娱APP

2016 Q1 report: than service life Women were more likely to recreational APP

2016-06-28 18:30:21来源: 亿邦动力网

6月28日消息,日前,第三方全域大数据服务提供商“友盟+”发布《O2O移动应用2016年Q1发展报告》。报告指出,伴随着文娱市场规模的不断增加,用户在文娱票务方面的需求逐渐增强,线上的内容宣传和线下演出影艺的服务,使票务市场形成了天然的“线上获取信息,线下获取服务”的O2O模式,在各种O2O领域的APP中,比起生活服务类,女性更爱文娱类APP。报告中称,“随着生活水平的不断提高,人们对于文娱方面的需求逐渐提高。”根据广电总局公布的数据显示,在过去的一年中,全国电影总票房为440.69亿元,同比增长48.7%。话剧、演唱会等商业演出的规模与受众群体也在不断增加,全年票房规模也在400亿元以上。根...

, June 28, a few days ago, the third party all the domain data service provider "friends of au +" published the 2016 Q1 O2O mobile application development report. Report points out that with the increasing of cultural market scale, users in the entertainment ticketing requirements strengthen gradually, the content of the online promotion and offline performance of motion picture arts and sciences services, ticketing market formed a natural "online access to information, offline access service" O2O mode, in the field of various O2O APP, rather than life service class, women were more likely to recreational kind of APP. Said in a report, "with the continuous improvement of living standards, people demand for cultural aspects gradually improve." According to the state administration of radio, according to data released over the past year, the national film total box office of 44.069 billion yuan, up 48.7% from a year earlier. Plays, concerts and other business performance of scale and the audience is also increasing, the size of the year at the box office in 40 billion yuan of above. The root...

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