【编者按】在“选择恐惧症”成为一个普遍现象的今天，当人们自己都不清楚什么是被真正需要的时候，“帮助人们快速精准地做出购物决策”就成为了一件非常有价值且有利可图的事。以上是网购信息推荐平台“什么值得买”为人所熟知的导购工具属性。但另一个层面，“生产内容、展现内容、让内容变现”的商业模式，又让“什么值得买”带有浓厚的媒体属性。既能被阅读，又能被使用，兼具媒体属性和工具属性的什么值得买在一定程度上可以看作是一种“高级媒体”。 而当媒体成为了工具，粘性才会更高。媒体追求的是影响力。什么值得买想要影响的是人们的消费决策，乃至消费观。用有诱惑力的价格，直接影响用户的某次消费决策；再用对商品及生活方式介绍，...
[Editor's note] in the "Select phobia" has become a common phenomenon today, when people themselves do not know what is really needed is time, "to help people make purchase decisions quickly and accurately," has become a very valuable and profitable thing. These are the online shopping information recommendation platform "what is worth buying" well known shopping guide tool properties. But on another level, "production content, show content, so the content of cash" business model, letting "what is worth buying," with a strong media properties. Not only to be read, but to be used, what both media properties and tools worth buying properties to some extent, can be seen as a kind of "Advanced Media." And when the media became a tool, viscosity will be higher. Media pursuit of influence. What it is worth buying to influence people's consumption decisions, as well as consumption. With attractive prices directly affect the spending decisions of a particular user; then the introduction of goods and lifestyle, ...
