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2015-2016互联网家装的现状与趋势解析

Status and Trends 2015-2016 Internet home improvement analysis

2016-01-18 10:24:09来源: DoNews

人一辈子基本都要做且体验极差的两件事:看病和装修。而传统家装的各种诟病被吐槽,行业被改造是迟早的事情。 “互联网+”来袭首先,从被互联网改造的三个指标来看,入口价值是否高,行业规模大不大?ARPU值(每用户平均收入)高不高?用户有没有烦恼,体验差不差?家装行业占尽了“大、高和差”的特征。其次,从网购趋势来看,经历了标准化轻服务的图书,非标准化轻服务的服装,标准化重服务的家电后,重服务非标准的泛家装市场是网购第四阶段的主角,家居家装O2O也会成为本地大宗生活类电商的最后一块处女地。另外,加上移动互联网的迅猛发展,家装的入口价值日益凸显,谁能在巨头进入、行业洗牌时提前完成布局,站稳脚跟,谁就有了后...

Basic human life and experience have to do two things very poor: the doctor and decoration. The traditional decoration criticized by various Tucao, the industry is being transformed sooner or later. "Internet +" incoming First, three indicators remodeled Internet, the entry value is high, so big-scale industry? ARPU value (average revenue per user) high? User has no worries, do not experience the difference difference? home improvement industry reap the "big, high, and poor" feature. Secondly, the online shopping trend, the book has gone through a standardized light service, light clothing non-standardized services, standardization of services after heavy appliances, heavy pan nonstandard home improvement market is the protagonist of the fourth stage of online shopping, home improvement O2O also It will be the local lifestyle bulk electricity supplier last piece of virgin land. In addition, with the rapid development of mobile Internet, the entry of the value of home improvement has become increasingly prominent, the tycoon who enter, complete the layout when the industry reshuffle ahead, stand firm, will come back with ...