2017年上半年在喧嚣中落下帷幕，各彩电品牌迫不及待晒起了成绩单。这边说自己是全平台第一，那边说自己是单品类第一；你说你的销量最多，他说他的流量最大。不过自己说的不算，第三方数据眼见为实。今天，奥维公布了上半年彩电行业消费数据，指出，随着中产阶级的崛起，彩电消费结构正在发生着巨大变化，高端家电更受市场青睐。而在高端产品销售上，苏宁O2O融合模式起到了重要作用，彩电销售均价、万元以上销售占比、彩电平均销售尺寸均高于行业数据，领跑上半年彩电市场。消费升级成主导，苏宁领跑高端彩电市场2017年以来，OLED、量子点、激光电视等新技术、新产品进入了密集应用爆发期。由LG、创维、长虹、康佳、索尼等品牌组...
In the first half of 2017 and ended in tumult, each color TV brand eager to bask in the transcript. Said he is the whole platform first, on each side, who says he is single category first; You say you the most sales, he said his maximum flow. But he said not, third-party data seeing is believing. Today, Mr D consumption figures released in the first half of the color TV industry, pointed out that with the rise of the middle class, color TV consumption structure is undergoing tremendous changes, more popular with the market of high-end home appliance. In the high-end product sales, suning O2O fusion mode played an important role, color TV sales price, sales of ten thousand yuan of above proportion, color TV sales average size were higher than industry data, the lead in the first half of the color TV market. Consumption upgraded to dominate, suning leading high-end color television market since 2017, OLED, quantum dots, laser TV and other new technologies, new products into the intensive application period. By LG, skyworth, changhong, konka, SONY brand group...
