近日，国内传统服装品牌美邦服饰发布2018年全年财报业绩，财报显示2018年美邦实现全年营收76.77亿元，同比上一年的64.72亿元上升18.62%；归属于上市公司股东净利润为4036.16万元，2017年则亏损近3.05亿元，2018年扭亏为盈。2008年，美邦在深交所上市，2018年正值上市第十年。不过上市以来，美邦的年度营收一直未能突破100亿元。上图可知，美邦在2011年的年营收达到顶峰99.45亿元，之后出现连续4年营收下滑且一直没有突破最高峰，而与竞对森马服饰2018年营收相比还有100亿的差距。财报中提到，在品牌升级、产品升级、渠道升级和零售升级推动下，美邦在2018年营收取得...
Recently, China's traditional clothing brand Meibang Garments released its annual earnings for 2018. The results show that Meibang achieved annual revenue of 7.677 billion yuan in 2018, up 18.62% from 6.472 billion yuan in the previous year; the net profit of shareholders belonging to listed companies was 403.616 million yuan, while in 2017, it lost nearly 305 million yuan, and turned a profit in 2018. In 2008, American Bond was listed on the Shenzhen Stock Exchange, and 2018 is the tenth year of listing. However, since the listing, the annual revenue of US Bang has not exceeded 10 billion yuan. As can be seen from the chart above, the annual revenue of US Bang reached a peak of 9.945 billion yuan in 2011, after which the revenue declined for four consecutive years without breaking through the peak, and there is still a gap of 10 billion yuan compared with the revenue of competing Sunma apparel in 2018. According to the financial report, with the promotion of brand upgrade, product upgrade, channel upgrade and retail upgrade, U. S. Bang will receive revenue in 2018.
