《智趣羊学堂》剧照 中新网5月5日电 谈到国产动画片，不得不提的就是《喜羊羊与灰太狼》系列动画。这部动画陪伴很多小朋友的童年，“喜羊羊”IP也伴随动画内容的火爆而广有知名度。制作方原创动力、不断革新，开发出《七色战记》 、《小宋当家》、《宋代足球小将》、《宝贝女儿好妈妈》、《欢乐大联盟》、《嫁人就嫁灰太狼》等动画作品。 近日，原创动力制作团队副主编苏婉梓接受媒体采访，对于如何维持优质IP的生命力，重新为IP注入生机？她直言需要不断贴合新环境，进行动画内容的创新、角色形象的优化、播放渠道的变更、宣传方式的整合、动画风格的革新。 苏婉梓提到，趣味教育类《智趣羊学堂》、悬疑科普侦探类《羊...
The sheep for a school still Saturday, May 5 (Reuters) when it comes to domestic cartoons, have to mention is "pleasant goat and Wolffy" animation series. This animation with many children's childhood, "pleasant goat" IP also along with the popular of the animation content wide popularity. Original power producers, continuous innovation, develop "seven color us", the song alone, football player in the song dynasty ", "baby girl, good mother", "grand coalition", "marry to marry Wolffy" and so on animation works. Recently, the original power production team deputy editor Su Wanzi media interview, for how to maintain the vitality of high-quality IP, for IP inject vitality? She need to keep fit the new environment, to the innovation of the animation content, character image optimization, change in the broadcast channels, propaganda way of integration, the innovation of animation style. Su Wanzi mentioned, taste education class for a sheep school, suspense detective science class the sheep...
