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小米发布会之变,当雷军开始卖情怀

Millet conference change, when the Lei began to sell feelings

2015-11-25 09:26:25来源: DoNews

又是熟悉的小米发布会,但是却有了不一样的味道。当雷军哽咽的话音停顿,伴随着许巍的“没有什么能够阻挡,我对自由的向往”,灯光暗淡下去,小米这场最煽情的发布会达到了高潮。我们熟悉到小米发布会,是雷军一个个配件的剖析着小米的产品,用大众熟悉不熟悉的技术指标解释”小米堡垒了“,耍情怀找认同,应该是罗永浩的工作。而这次雷军抢了罗永浩的戏,找情怀,找认同感占了发布会很长一段时间。雷军和小米为何要变呢?我们来看一下。一、对手跟风,小米技术层面无优势在小米一代发布的时候,雷军依靠的高配低价,以性价比碾压同时代的竞争对手。当竞争对手都学会了高配低价,同样有性价比的时候,小米又开始讲做工,什么304不锈钢之旅,靠...

Is familiar with millet conference, but has a different taste. When Lei choked voice pause, accompanied by Xu Wei's "nothing can stop, I to free yearning", the lights dimmed, millet the most sensational conference reached a climax. We are familiar with the millet conference, Lei Jun one accessories analysis millet products, with public familiar with the unfamiliar technical indicators explain "millet fort", playing the feelings find identity, should be overheating. While the Lei robbed Luo Yonghao of the play, for feelings, looking for identity for the conference for a long period of time. Why millet Lei Jun and we look to change?. , rivals to follow suit, millet technology level no advantage in Millet generation release, Lei Jun to rely on high price, price rolling contemporary competitors. When competitors are learned with high and low prices, the same price, millet began to talk about work, what journey of 304 stainless steel, rely on...