【编者按】目前来看，软体家具经历了单品为王到软体全品类布局阶段，在床垫行业由分散逐渐走向集中、大整合的关键时期。巨头的良性扩张，带来的是中国软体家具行业的重组，塑造新的竞争格局。此文发于第一家具网，作者为卿陌；经亿欧家居编辑，供行业人士参考。相较于成品、定制等家居领域日趋白热化的行业厮杀，软体家具领域一直显得过于平静。步入2019，这场姗姗来迟的行业风暴终于开始显现。沙发、软床都是舶来品，早期的消费者尚未养成购买床垫、沙发的消费意识，买一张沙发、床垫，往往也能用上十几年。这十几年来，软体家具潜移默化的发展渐渐深入这一代消费者的心。随着消费者逐渐年轻化，软体家具行业的大发展终于成为不可避免的大趋...
[editor's note] now, soft furniture has experienced software item for the king to the whole category layout stage, in the mattress industry gradually from scattered to centralized, the key period of great integration. Giant benign expansion, the software is the Chinese furniture industry restructuring, shape a new competition pattern. About this article in the first furniture network, the author was devoted to; The European household editor, for the industry reference. Compared to finished products, custom and other household heats up in the field of industry, always appear too calm soft furniture field. In 2019, the late industry storm finally began to emerge. Sofa, the hammock is exotic, early consumers have yet to form the consumer consciousness of buy mattress, sofa, buy a sofa, mattress, often can also be used in more than a decade. In this more than ten years, the development of soft furniture exerts a gradually into a generation of consumers' hearts. As consumers increasingly younger, soft furniture industry big development has finally become a inevitable trend...
