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电商巨头京东深度布局电竞生态 与LGD强强联手打造强IP文化

The electricity supplier giant Jingdong LGD gaming ecosystem and the depth distribution of joined forces to create a strong culture of IP

2017-05-24 00:00:00来源: 人民网

2017年5月18日,京东与中国老牌的职业电子竞技俱乐部LGD-Gaming正式达成合作意向,未来将与LGD在战队定制化产品、俱乐部渠道拓展、电竞周边产品推广等多方面通力合作,一起推动电商与电竞强IP的合体与共赢! 事实上,京东很早就敏锐地察觉到电竞行业和游戏产业的巨大潜力和市场,并开始布局游戏产业生态圈。早在2015年,京东在北京举行“玩+时代——JD Game+战略发布会”,宣布推出JD Game+战略,成立中国游戏产业联盟,旨在通过京东大数据和平台优势,携手软硬件厂商,整合行业上下游资源,让企业更好地了解用户需求,有针对性地满足消费者需求。京东游戏在3-5年内培育和扶持30个游戏品牌...

In May 18, 2017, Jingdong and Chinese veteran occupation electronic sports club LGD-Gaming officially reached a cooperation agreement, the future will be with the LGD in the club team development, customized products, channels and other aspects of gaming peripheral products to promote cooperation and win-win fit together to promote business and gaming IP! In fact, the Jingdong is already keenly aware of the gaming industry and the game industry has great potential and market, and start the game industry ecosystem layout. In early 2015, Jingdong held a "play + era conference JD Game+ strategy in Beijing, announced the launch of JD Game+ strategy, established Chinese game industry alliance, designed by Jingdong big data and platform advantages, together with hardware and software vendors, industry integration of upstream and downstream resources, allow enterprises to better understand the needs of users, to meet the consumer demand. Jingdong games in 3-5 years to nurture and support 30 game brands...

标签: 电竞 京东 电商