11月21日，腾讯游戏对外发布全新品牌体系，正式启用新品牌标识，沿用9年的品牌主张“用心创造快乐”升级为“Spark More/去发现，无限可能”。 腾讯公司首席运营官任宇昕向腾讯互动娱乐事业群全体员工发出邮件，强调这不只是品牌事件，也是腾讯游戏对“游戏认知、价值追求以及使命愿景的一次重要升级”。在新的品牌标识中，“Spark”意为火花，也指触发、鼓舞，腾讯游戏的新品牌标识即以灵感火花为设计创意出发点。“Spark More/去发现，无限可能”寓意着游戏可以触发每一个快乐瞬间...
On November 21, Tencent game released a new brand system, officially launched a new brand identity, and upgraded its nine-year brand proposition & create happiness with heart & into & spark more / to discover, infinite possibilities & rdquo Ren Yuxin, chief operating officer of Tencent, sent an email to all employees of Tencent interactive entertainment business group, stressing that this is not only a brand event, but also an important upgrade of Tencent's game cognition, value pursuit and mission vision;. In the new brand logo, & Spark & rdquo; means spark, which also refers to trigger and inspiration. Tencent's new brand logo is based on inspiration spark. &"Spark more / to discover, infinite possibility" means that the game can trigger every happy moment
