日前，国内知名的第三方数据研究机构Analysys易观正式对外发布《中国移动DSP市场专题分析2017》，作为今年第一份权威机构重磅移动营销行业报告，引起业内高度关注。报告指出，2016年程序化购买广告市场规模已经达到了308.5亿元人民币，增长率为68.1%，程序化购买已经成了互联网广告市场的不可逆趋势，市场竞争也更加激烈。作为优质的广告平台，畅思广告凭借强大的流量资源覆盖优势，成为此次易观报告重点提及的典型企业。 移动DSP需要“质”、“量”合一的广告流量资源，仅靠流量资源难以满足广告主的营销需求，丰富的广告形式和对广告的优化能力也是提升品牌形象的关键，广告主的这些需求，对广告平台提出...
Recently, third-party data of domestic well-known research institutions Analysys Analysys officially released, 2017, analysis of China mobile's DSP market project "as the first authority blockbuster mobile marketing industry report, cause concern about the industry. , according to a report in 2016 programmed to buy advertising market scale has reached 30.85 billion yuan, the growth rate of 68.1%, programmed to purchase has been an irreversible trend of the Internet advertising market, market competition is more intense. As a high-quality advertising platform, chang advertising with powerful traffic resources cover advantages, become the key to mention the typical enterprise analysys report. Mobile DSP needs "quality", "the amount" the unity of advertising traffic resources, rely on traffic resources is difficult to meet the marketing demand of advertisers, advertising forms and the optimization of advertising ability is the key to enhance the brand image, advertisers of these requirements, for advertising platform...
