或许 Nike 从未想过，当年还是“小公司”的他们，签约一个北卡罗来纳大学出来的探花秀，第一年就给他推出签名鞋的商业行为，最后换来的是篮球乃至整个运动品牌领域的霸主地位，甚至让贯彻实用主义的篮球鞋，摇身一变成为具有世界范围影响力的文化符号。而这段富有传奇色彩的故事始于一笔罚金。由罚金而起的故事如今已然是年轻人个性选择的帆布鞋，在上世纪70年代，也曾是那些 NBA 巨星们的心头好。但如今上脚的人都清楚，在篮球实战中穿帆布鞋，只能是跟自己的脚过不去，这也侧面反映出当年篮球运动员的“装备”是多么简陋。当年的篮球鞋是如今的休闲鞋随着科技发展、篮球运动员对自己的双脚更加关心，篮球鞋的科技含量越来越高，当年还是运动品牌后起之秀的 Nike，推出了与美国总统航空座驾同名的蓝球鞋品牌——Air Force 1，并把气垫概念普及
Perhaps Nike never thought that when they were still "small companies", they signed a flower show from the University of North Carolina and launched the commercial behavior of signature shoes for him in the first year. Finally, they won the dominance of basketball and even the whole sports brand, and even turned the pragmatic basketball shoes into a cultural symbol with worldwide influence. And this legendary story began with a fine. The story of fines is now the canvas shoes chosen by young people. In the 1970s, it was also the heart of those NBA stars. But now people on their feet know that wearing canvas shoes in basketball practice can only be difficult to get along with their own feet, which also reflects how simple the "equipment" of basketball players in those years. Basketball shoes in those years are casual shoes today. With the development of science and technology and basketball players pay more attention to their feet, the scientific and technological content of basketball shoes is higher and higher. Nike, which was also a rising star of sports brand in those years, launched a basketball shoe brand named Air Force 1 with the same name as the president's aviation car of the United States, and popularized the concept of air cushion
