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商品化恋爱:踏过蓝海、仍在边缘的国乙社群(下)

Commercialized love: across the blue ocean and still on the edge of Guoyi community (Part 2)

2022-07-12 18:01:59来源: 触乐

在这篇文章的上半部分里,几位学者和从业者谈到了国产乙女手游本身的特征,以及国乙玩家在社群中可能的处境和心态。在此基础上,我们还可以更扩大地思考一些问题。比如,整个网络环境和讨论环境是如何给某个群体贴上标签的?这个群体内部又是如何分化出小团体,并且日益趋向于分裂和相互斗争?厂商的运营策略和社交平台的性质如何在这个过程中推波助澜? ■ 被放大的声音,被圈出的阵地 在专门讨论国乙的舆论环境之前,需要先说明的是,为什么一些舆论会被圈外人看见,并且越来越容易被看见。其实这方面的理论和研究已经很成熟——互联网让社会的可见性变得更高,让来自不同圈层的言论暴露在所有人眼中。 “社会环境其实是分层的,大学、工作单位以及城市,本身就意味着群体的集聚,我们日常能够见到的生活群体本来就有局限性。

In the first half of this article, several scholars and practitioners talked about the characteristics of domestic b-women mobile games, as well as the possible situation and mentality of national b-women players in the community. On this basis, we can also think more about some issues. For example, how does the whole network environment and discussion environment label a group? How does this group divide into small groups, and increasingly tend to split and struggle with each other? How does the operation strategy of manufacturers and the nature of social platforms contribute to this process?