动车组到高铁的升级，使得客运更方便，行驶速度更快，然而铁路运输的商业化之路已然在路上，车票空白处添加广告信息，LED、广告牌，甚至是高铁刊物中都有了各种各样的广告，此外，由赞助商冠名的XX列车也体现了高铁的文化广告特色，而高铁针对的人群也是高端商务的白领阶层，人流量是其最大的依仗。但是，高铁广告的商业化之路真的好走吗? 高铁列车的广告位有限，所以在座椅方巾、桌角标签、二维码等细小之处尽可能的显眼，而一些厂商也愿意在高铁上做广告。 高铁广告的互联网化其实是o2o模式的线下变现形式，也可以理解为是互联网的营销变形。铁总在过去因为购票软件而被业内诟病一买票就瘫痪，而这个购票系统的开发成本就支付了上亿...
Emu to high-speed upgrade to make passenger transportation more convenient, speed faster, but the commercialization of the railway transportation has been on the road, road ticket blank add advertising information, LED, billboards, even the high-speed rail there were all kinds of ads in publications, in addition, by the sponsor named XX also embodies the culture advertising characteristics of high-speed train, the high-speed rail against white-collar crowd are high-end business, traffic is the biggest rely on. But the AD for high-speed road to the commercialization of the really easy? High-speed trains of advertising space is limited, so in the seat pocket square, table Angle label, qr code, such as small place as visible as possible, and some manufacturers are willing to advertise on high-speed rail. High iron advertising of Internet is offline liquid form of o2o model, can also be understood as deformation of Internet marketing. Always in the past because the ticket by software industry for a ticket is paralyzed, and the ticketing system development costs paid hundreds of millions of...
