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有量微店:人们讨厌微商的三个真相

A micro amount of store: people hate micro business three truth

2015-08-21 15:56:38来源: 亿邦动力网

8月21日消息,有量创始人裴大鹏在2015亿邦移动电子商务年会上发表了公开演讲,裴大鹏认为,刚开始自己的朋友圈里或多或少都有几个卖货的微商,一开始觉得挺新奇的,现在就已经非常讨厌他们了。为什么会讨论他们?有量创始人裴大鹏主要有三个原因:第一是臭名昭著的层级代理制度。企业被这些总代绑架,没有办法获得消费者的反馈,就没有办法对产品进行改进。由于货都是在渠道手里,企业对生产计划也很难准确掌握,因为不知道这个产品有没有真正地销售出去。这时候其实所谓的层级代理,通过他们这种玩法已经是一种类传销的行为了。第二是由于企业并不关心产品,所以有很多假冒伪劣产品、三无产品。第三是很多微商从业者素质是不高,很容易受...

8 April 21 News, a founder Peitai Peng in billion of 2015, mobile e-commerce: the public speaking, Peitai Peng believes that at the beginning of their own circle of friends, more or less have a few sellers derivative, began to feel quite strange, now already very hate them. Why would you talk about them? There are three main reasons for the amount of founder Pei Dapeng: the first is the infamous level of agency system. Enterprises were kidnapped by these general generation, there is no way to get feedback from consumers, there is no way to improve the product. Because the goods are in the hands of the channel, the enterprise is also very difficult to accurately grasp the production plan, because they do not know that this product is not really sold out. At this time in fact, the so-called level of agents, through their play is a kind of pyramid schemes. Second is because the enterprise does not care about the product, so there are a lot of fake and shoddy products, three products. Third is a lot of micro business practitioners quality is not high, it is easy to...