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论手游推广内容与渠道并行的重要性

On Mobile Games popularizing contents and channels parallel to the importance of

2015-02-16 13:31:12来源: 天极网

本是同根生,相煎何太急。这句话非常恰当的形容了手游圈内市场策划与渠道2种工作的尴尬处境。 编者在入行前2年一直在手游市场策划部门摸爬滚打着,经历过数个小型公司的起起落落,深知在推广中内容对于游戏成败的重要性。一个没有整体策略、主题的推广方案,如果只靠渠道打江山,势必会将产品在短时间内...

born from the same root, fratricidal. This sentence is very appropriate to describe Mobile Games circle market planning and channel 2 work of the embarrassing situation. In the first 2 years has been editor of * * * in Mobile Games market planning department out of the name of a number of small companies, have experienced the ups and downs, aware of the importance for the success or failure of the content in the promotion game. A no overall strategy, the theme of the promotion plan, if only the channels to Jiangshan, will be products in a short time...

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