冠名赞助网播综艺节目，金主们显然不仅仅看重品牌曝光的作用，因为这是任何一个具有高覆盖度的节目都能够达到的初级效果，而更看重的其实是网播综艺更多的额外营销价值。
Named sponsorship webcasts variety shows, gold owners apparently is not only important the role of the brand exposure, because this is any one who has a high coverage of the program to be able to achieve the primary effect, and the more important is webcasts more variety for extra marketing value.
