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网易斥巨资布局短视频,目前行业格局如何?

Netease costly short video layout, the industry pattern?

2018-01-26 14:41:00来源: 品途网

网易2018年度计划用于补贴内容的资金高达15亿元,而短视频则会成为内容补贴的一个重点项目。在进军短视频领域的路上,网易需要面对的竞争对手主要有哪些?从极光大数据发布的《2017年移动互联网行业盘点app榜单》中,我们大致可以看出这个行业的头部格局。​根据极光大数据的统计结果,截至去年12月,在短视频领域中渗透率排名第一的是腾讯投资的快手。报告数据显示,快手截至12月最后一周的用户渗透率达到22.8%,活跃用户数为9,500万,显著高于其它同类别应用。​由今日头条孵化的火山小视频、西瓜视频和抖音分别占据榜单第二至第四名,且渗透率均超过7%...

Netease 2018 annual plans for subsidies content as high as 1.5 billion yuan of funds, while the short video will become a key project content of subsidies. In into a short video in the field of the road, netease to face what are the main competitors? In 2017 "issued by the data from the aurora of the mobile Internet industry inventory app list", we can see roughly the industry pattern of the head. According to the result of the aurora big data statistics, as of December last year, ranked first in the field of short video permeability is tencent investment quickly. Report, according to data quickly by the subscriber penetration for the last week of December reached 22.8%, active users to 95 million, significantly higher than other same category application. By today's headlines hatch volcanic small video, video and watermelon trill occupy the second to fourth list respectively, and the permeability of more than 7%...

标签: 网易 视频