新关注 > 信息聚合 > 腾讯发布《堡垒之夜》 将拿1亿元做营销宣传

腾讯发布《堡垒之夜》 将拿1亿元做营销宣传

Tencent, issued the fort night "will get 100 million yuan to do marketing

2018-04-24 00:00:00来源: 人民网

据外媒4月24日报道,热门大逃杀游戏《堡垒之夜》将在中国发布。美国公司Epics Games在中国游戏巨头、世界第一大电子游戏营收公司腾讯的特许合作下,于23日在中国发布新游《堡垒之夜》。 一个月前,《堡垒之夜》手游已经发布在其他应用市场,仅在发售的72小时之内,就收入了100万美元(约合人民币630万),至今的30天里,这款游戏的收入已超过2500万美元(约合人民币1.5亿元)。腾讯总部位于深圳,现已收购Epic Games 40%的股份,作为中国最大的游戏发行商,腾讯将负责《堡垒之夜》在中国的出版和发行工作。 据腾讯互娱市场营销部副经理戴斌所言,腾讯互娱将投资1亿元(约合美元15...

On April 24, according to foreign media reports, hot battle royale game "fortress nights" will be released in China. The Epics Games gaming giant in China, the world's largest electronic game revenue company tencent's charter, published in China in 23 XinYou "fortress nights". A month ago, the fort night tour has been released in the other hand application market, only in the sale of 72 hours, income of $1 million ($6.3 million), since the 30 days, the game's income has more than $25 million (RMB 150 million). Tencent's headquarters is located in shenzhen, has been to buy a 40% stake in Epic, as China's largest game publishers, tencent will be responsible for the fort night "in the publishing and distribution of China. According to tencent entertainment marketing each deputy manager dai bin, tencent entertainment each will invest 100 million yuan (us $15...

标签: 腾讯