网易游戏市场副总裁吴鑫鑫主题演讲 人民网记者于凯摄 人民网北京10月14日电（记者林露）今天，由人民网主办的“2020游戏责任论坛”在京举行。本次论坛以“践行初心使命、体现责任担当”为主题，围绕如何丰富产品内涵、传承优秀文化、履行社会责任等话题展开。会上还发布了《游戏企业社会责任报告（2020）》，并启动“游戏扶贫与乡村振兴公益行动”，联合众多企业和社会力量，积极承担社会责任、投身慈善公益、推动行业供给侧改革。 网易游戏市场副总裁吴鑫鑫认为，守住传统文化这个根基，是任何文创行业最重要的担当之一。以创新载体不断挖掘传统文化魅力的过程，其实也是游戏行业自身边界得以不断拓展的过程。 网易游戏经过了近二十年的探索实践。论坛上，吴鑫鑫从三个方面分享了网易的思考和实践。 一是游戏凭借天然的互动性和沉浸感优势，可以用
Keynote speech by Wu Xinxin, vice president of Netease game market, Beijing, Oct. 14 (Reporter Lin Lu) - today, the "2020 game responsibility forum" hosted by people's network was held in Beijing. The theme of this forum is "practice the original mission and embody the responsibility", focusing on how to enrich the connotation of products, inherit excellent culture and fulfill social responsibility. At the meeting, the social responsibility report of game enterprises (2020) was also released, and the "game poverty alleviation and Rural Revitalization public welfare action" was launched, which combined with many enterprises and social forces to actively undertake social responsibility, participate in charity and public welfare, and promote the supply side reform of the industry. Wu Xinxin, vice president of Netease game market, believes that keeping the foundation of traditional culture is one of the most important responsibilities of any cultural and creative industry. In fact, the process of mining the charm of traditional culture with innovation carrier is also the process of expanding the boundaries of the game industry itself. Netease game after nearly 20 years of exploration and practice. At the forum, Wu Xinxin shared Netease's thinking and practice from three aspects. First, the game with natural interactive and immersive advantages, can be used
