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分析师认为索尼缺席E3是“巨大战略错误”

Analysts believe Sony's absence from E3 is a "huge strategic mistake"

2021-07-19 11:56:45来源: 游戏时光

曾几何时,索尼和 PlayStation 就是 E3 的代名词。自举办以来,他们在许多年里都是该活动的固定嘉宾,而他们宣布在 2019 年缺席 E3 出乎了所有人意料。在 E3 2020 因疫情被取消之前,索尼确认他们依然选择缺席,而 E3 2021 则是 PlayStation 连续第三年没有参加 E3。行业分析师 Michael Pachter 在 SIFTD Games 的节目中,再次直言不讳地表达了他对此事的看法,认为索尼犯了“一个巨大的战略错误”,因为他觉得索尼用缺席 E3 省下的钱完全达不到在 E3 的宣传效果。“我认为索尼走错了方向,”Pachter 说。“我认为他们放弃 E3 是一个巨大的战略错误。我认为这是错误的做法,我希望他们可以解决问题,并在明年回归。”Pachter 表示,有人认为索尼缺

Once upon a time, Sony and Playstation were synonymous with E3. They have been regular guests at the event for many years since it was held, and their announcement of their absence from E3 in 2019 is beyond everyone's expectation. Before E3 2020 was cancelled due to the epidemic, Sony confirmed that they still chose to be absent, while E3 2021 was the third consecutive year that Playstation did not participate in E3. Michael Pachter, an industry analyst, once again bluntly expressed his views on this issue in the program of siftd games. He thought that Sony had made "a huge strategic mistake" because he felt that the money saved by Sony without E3 could not achieve the publicity effect in E3“ I think Sony is going in the wrong direction, "Pachter said“ I think it's a huge strategic mistake for them to give up E3. I think it's wrong and I hope they can solve the problem and come back next year. " Pachter said that some people think Sony is short of money

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