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空调线上销售或上演能效大战 消费者已“审美疲劳”

Air conditioning online sales or staged energy efficiency war consumers have aesthetic fatigue"

2016-06-30 02:00:20来源: 环球网

低价促销往往是人们对线上电器产品销售的印象,不过最近这个现象有变化的苗头。6·18电商大促当周的数据显示,空调均价出现了同比上涨,这是近年来大促中的首次回升,产品能效等级也在升级。有分析认为,空调线上销售已经开始摆脱单一比拼价格的模式,线下能效升级大战将在线上重演。 “错过了‘6·1...

Low price promotion is often people's impression of online sales of electrical products, but there are signs of recent changes to this phenomenon. 6, 18 electricity suppliers to promote when the week's data show that the average price of air conditioning has increased year on year, which is the first time in recent years to promote the first rise, the product energy efficiency rating is also upgraded. Some analysis believes that air conditioning online sales have begun to get rid of a single price competition model, the line energy efficiency upgrades war will be repeated online. "Missed" 6. 1...