姓保、监管姓监”已经成为了保险业的主基调。在此之下，不少险企都积极转型，主动调整业务结构，加大对个险保障型产品的关注和投入，促进业务发展回归长期健康模式。回归个险渠道必须把“保险姓保”落实至营销。但如何在营销端落实“保险姓保”，这就成为了目前一个较为紧迫的问题。
Bartender, regulatory surnamed "has become the main tone of the insurance industry. Under this, many insurance companies have positive transformation, take the initiative to adjust the business structure, increase the focus of risk safeguard model products and investment, promoting business development regression model of long-term health. Return a risk channels must take "insurance xing4 bao" implement to marketing. But how to carry out the "insurance xing4 bao", on the marketing end it became a more pressing problem at present.
