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新零售餐饮对决再现:口碑如何阻击新美大扩张?

New retail food fight: word of mouth how to block new big expansion?

2018-01-31 09:30:00来源: 品途网

1.线上生活消费平台大战并未消停2017年9月27日,入驻美团点评的餐饮店老板陆续收到一条措辞颇为强硬的短信,要求他们“必须在下午6点前取消与口碑的合作”。“二选一”在到店消费及餐饮O2O领域并非新鲜,只不过新美大开始把矛头转向了口碑。2017年9月12日,口碑独立App在各大应用市场正式上线,既有支付宝一级流量入口保留,另外还有手淘聚划算之中的本地优惠券向口碑导流。立足阿里的流量生态的口碑,外卖业务由饿了么承接,到店消费能够接上滴滴出行服务,旅行业务链接到飞猪,影视票务则导流给淘票票等等。而最让新美大放心不下的是,口碑发力的突破点餐饮(...

1. The life consumption of online platform war did not die on September 27, 2017, in Meituan reviews of restaurants boss have received SMS a wording was tough, asking them to "must be canceled before 6 PM and cooperation by word of mouth". "A choice" in the shop and restaurant O2O sector is not fresh, but new big the finger to the word of mouth. On September 12, 2017, word of mouth independent App in each big application market is launched, flow entrance to retain both the alipay level, another hand clean out bargain, local coupons to word of mouth of diversion. Based on ali's traffic ecological reputation, delivery business by hungry to undertake, the shop can plug in drops travel service, travel business links to the flying pigs, film ticket is diverting to tao polarizer and so on. And most let new big mind at rest, the breakthrough of word of mouth with food and beverage (...