所有因为内容而形成的人的集结都可以称之为社群，社群是一个相对于社区的概念，移动互联网时代社群被赋予了新的含义。在社群概念发展的过程当中，开始有了某种宗教似的信仰在里面，社群成员与社群发起人之间在精神上出现了高度的统一性。 社群与圈层营销的前世今生 最早的社群其实就是过去线下的各种圈子，一群因为共同目标或者兴趣的人集结在一起，形成了一个稳固的圈子，所以在社群的概念里又有圈层的含义。在营销界有一外名词叫做“圈层营销”，盛于房地产等暴利性行业当中。圈层营销之所以盛行，背后的指导思想是精准化营销，通过目标用户群体的圈层化，针对性的进行营销活动以达到销售的目的。而最早兴起于欧洲的“文化沙龙”则可以看作是...
All because of the formation of the content of the people can be called the community, the community is a concept with respect to the community, the mobile Internet era community has been given a new meaning. In the process of the development of the concept of community, there is a kind of religious belief in it, there is a high degree of unity in the spirit of community members and social groups. The earliest community life of the community and the marketing circle is the circle line under the past, because a common goal or interest of people gathered together, forming a solid circle, so in the community concept and the meaning of the circle. In the marketing sector there is a term called "outside the circle of marketing, Sheng in the real estate industry of profiteering. The marketing circle is popular, the guiding ideology is behind the precision marketing, the target user group circle, targeted marketing activities to achieve sales objectives. The earliest start in Europe's "cultural salon" can be seen as...
