DoNews11月12日消息（记者 翟继茹）在2018年天猫双11最后战绩锁定在2135亿元之后，阿里巴巴CEO张勇走上舞台，而一个小时之前，他还在杭州阿里巴巴园区进行指挥。面对这个成绩，张勇显得非常从容和平静，“数字只是结果，我更在意过程中我们所展示出的能力。”张勇认为，天猫双11是社会化大协同的产物， 阿里巴巴与合作伙伴不断的创新为用户提供更好的服务，才带来了双11规模的不断扩大。对面增长，张勇谈到了三点变化，首先，今年双11中，90后消费者已经占了46%，这代表消费品类随着新消费主力的改变而发生了变化，从必需品消费变成了更多非必需品消费；其次，新零售正在常规化爆发，他介绍今年有20万家的...
DoNews Nov. 12 (Reporter Zhai Jiru) After Tianmao Shuang11's final record was locked at 213.5 billion yuan in 2018, Alibaba CEO Zhang Yong stepped onto the stage, and an hour ago, he was in command of the Alibaba Park in Hangzhou. Faced with this achievement, Zhang Yong seems very calm and calm. "Numbers are just results, I care more about the ability we show in the process." Zhang Yong believes that Tianmao Shuang11 is the product of the great synergy of socialization. Alibaba and its partners continue to innovate to provide better services for users, which has brought about the continuous expansion of Shuang11 scale. Facing the growth, Zhang Yong talked about three changes. Firstly, in Shuang11 this year, the post-90s consumers have accounted for 46%, which means that consumer goods have changed with the change of the new main consumption force, from necessities consumption to more non-necessities consumption. Secondly, new retailing is breaking out regularly. He introduced 200,000 new retailers this year.
