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InMobi大数据技术助力周生生获“金梧奖”经典案例奖

Company big data technology power chow sang sang was awarded a prize of "Jin Wu award" classic case

2017-05-12 16:07:58来源: DoNews

 5月11日,2017金梧奖移动广告创意节颁奖盛典暨第三届WMMS全球移动营销峰会在上海银星皇冠假日酒店顺利召开。本届创意节延续营销论坛+案例大赏的峰会模式,论坛呈现宏观视角,案例提供实操指南。而历时4个多月的征集和评选后,“金梧奖”各项大奖也最终尘埃落定,周生生在移动端借助InMobi进行的LBS精准位置营销案例获得此次“大数据营销经典案例奖”。为推广周生生Daily Wear日常穿戴轻奢饰品系列,加强消费者印象,提升日常佩戴知名度,同时推广State Your Style创意理念,打造更为年轻、时尚化的品牌印象,周生生联合国内最大的独立iOS移动广告网络InMobi对关注时尚潮流、珠宝奢侈...

On May 11, 2017 Jin Wu prize prize-giving grand ceremony of mobile advertising creative section and the third WMMS global mobile marketing summit held in holiday inn Shanghai (soft &grand opening is smooth. The creative section continued marketing BBS + case is great reward summit mode, BBS presents the macro perspective, case provide field guide. Which lasted more than four months after the collection and selection, the Jin Wu award winners in all categories and eventually the dust settles, chow sang sang LBS in mobile terminal with the aid of company marketing case to obtain the precise position of "big data marketing classic case award". To promote chow sang sang Daily Wear Daily Wear light luxury jewelry series, strengthen consumer impression, improve Daily Wear recognition, at the same time promote the State Your Style of creative ideas, creating more young and vogue brand impression, chow sang sang joint of the country's largest independent iOS mobile advertising network company to focus on fashion, jewelry, luxury...

标签: 大数据