8 月 24 日，于上海四季酒店举办的知乎华东客户交流会顺利闭幕。活动中，知乎副总裁高强就消费升级下内容营销趋势与知乎所打造的“知识营销”生态进行讨论和分享。高强认为，“知识营销”将成为未来一段时间内的主流营销趋势，为重塑品牌价值起到至关重要的作用。知乎作为中文互联网最大的知识社交平台，通过长时间对用户及品牌的洞察与探索，正在打造一套独特的“知识营销”产品矩阵，为品牌主提供打破当下格局的营销新思路。在娱乐营销的大环境下，知乎搭建的“知识营销”生态将成为品牌主们重新连接消费者的又一利器。而在此之前，品牌主们需要做的是读懂知乎的“与众不同”。知识营销已成风口 助力品牌主建立深度影响在活动中，高强指...
On August 24, held in Shanghai four seasons hotel zhihu east China customer communication meeting closing smoothly. Activities, vice President of zhihu high strength is consumer upgrade under content marketing trends and zhihu with "knowledge marketing" ecological created to discuss and share. Gao qiang believes that "the knowledge marketing" will become the future mainstream marketing trends over a period of time, to reshape the brand value play a crucial role. Zhihu as Chinese knowledge of the Internet's largest social networking platform, through a long period of time for the user and the brand of insight and exploration, is building a set of unique "knowledge marketing" product matrix, to provide brand main break the current pattern of marketing new way of thinking. Under the circumstances of entertainment marketing, zhihu build "knowledge marketing" ecological will become another brand owners to reconnect consumers. Before that, brand owners need to do is read zhihu "different". Knowledge marketing has the wind power brand mouth Lord a deep influence in the activity, high strength refers to...
