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消失的零售边界:宜家拥抱电商,严选走向线下

Disappearance of retail boundary: ikea embrace electric company, yan to offline

2018-12-20 10:28:00来源: 投资界

反观宜家和网易严选,都是基于线下或线上成功的基础上,迎合用户行为的变化,探寻不同渠道在未来零售体系中的价值,并且在数据维度上持续优化自家的零售模型。

In contrast, ikea and netease strictly selected, are based on the offline or online, on the basis of success, to cater to the change of user behavior, explore the value of different channels in the future retail system, and continuously optimize their own retail model on the data dimension.

标签: 电商