“会员制”是目前企业、品牌、平台培养消费习惯、提升用户忠诚度的常用手段，越来越多的会员制服务以各种面貌出现在用户的可选项里。其中，快消品牌偏爱通过消费激活会员资格、视频网站实行普通、白金、钻石的付费会员分级、跨境电商平台推出会员包邮、免税等会员特权礼包……通过付费或免费的会员制度，企业、品牌、平台不仅能获取较为全面精准的用户信息，更达到了增强沟通、消费激励、提供归属感等多重目的。那么，这些花样繁多的会员制服务能够为企业带来真正的效益转化？如何借助会员管理完成品牌用户的生命周期管理？会员制是否需要门槛？这些问题仍有讨论空间……会员数据背后的商业价值会员对品牌及企业的意义不必多说，忠诚用户的持续消...
Membership system is a common way for enterprises, brands and platforms to cultivate consumption habits and enhance user loyalty. More and more membership services appear in user preferences. Among them, express brands prefer to activate membership by consumption, video website implements ordinary, platinum, diamond payment member classification, cross-border e-commerce platform launches membership package, tax exemption and other member privileges package. By paying or free membership system, enterprises, brands and platforms can not only get more comprehensive and accurate user information, but also achieve multiple purposes such as enhancing communication, consumption incentives and providing sense of belonging. So, these various kinds of membership service can bring real benefit transformation for the enterprise. How to manage the life cycle of brand users with the help of member management? Does membership need a threshold? There is still room for discussion of these problems... A member of the commercial value of the meaning of data to the member brand and enterprise, loyal users continued to disappear...
