【编者按】近年来，教育综合体的概念很热，很多巨头进入这一赛道，甚至大型地产公司也开始入局。与传统的教育模式相比，教育综合体有着其明显的优势。本文从商业地产和教育巨头双线渗透的现象出发，分析了教育综合体运营商的关键成功要素：商业主题与主力店定位、招商管理、综合运营、财务变现。本文发于芥末堆，经亿欧编辑，供行业人士参考。近三年以来，随着教育综合体概念的兴起，“教育+地产”模式下的玩家逐渐增多。北京朝阳合生汇、上海虹桥天地、深圳南山海岸城这些一线城市的热门购物中心纷纷融入教育业态。同时，也有新东方这样的教育产业巨头，向商业运营领域积极跨界，在北京已开发5个教育综合体项目，并积极在外地拓展校区。此外，...
[editor's note] in recent years, the education concept of synthesis is very hot, many giant into the track, even large real estate companies are also beginning to incoming. Compared with the traditional education mode, education complex has its obvious advantages. This article from the commercial real estate and the phenomenon of education giant double penetration, analyzes the key factors of success education complex operators: business theme and the main store positioning, marketing management, comprehensive operation, financial cash. This article in mustard pile, the European editor, for the industry reference. For nearly three years, with the development of education complex concept, "education + real estate" mode of the player. Beijing chaoyang hopson hui, Shanghai hongqiao heaven and earth, shenzhen nanshan the first-tier cities of the coastal city of popular shopping center have been integrated into the education forms. At the same time, there is also a new Oriental education industry giant, to actively crossover, in the field of business operations in Beijing, has developed five education complex projects, and actively expand outside campus. In addition,...
