近日，咸鱼游戏宣布牵手由华谊兄弟出品、冯小刚导演、严歌苓编剧的年度电影大作《芳华》，就咸鱼游戏、开天创世与益游网络联合发行的正版传奇手游《沙巴克传奇之王者归来》展开跨界合作，成为该电影在手游领域的商务合作伙伴。《芳华》自开机以来，历时91天，跨越3000公里，辗转海南、云南、北京三地取景拍摄，讲述了一群正值芳华的青春少年，经历着成长中的爱情萌发与充斥变数的人生命运。与拥有17年的岁月积累、一代人青春回忆的“传奇”IP在情结上颇为相似，双方将挖掘共有80、90后受众群体关于“热血、青春、怀旧”感情诉求，实现从产品、话题、活动、KOL等多层面的立体化营销。图01：《沙巴克传奇之王者归来》携手《芳华...
Produced by huayi announced recently, salted fish game in hand, director feng xiaogang, yan geling writer's annual movie masterpiece "the youth", salted fish, open a day game creation and good swim network jointly issued the original legend mobile game "return of the king of shabak legend" cross-border cooperation, become a business partner in the field of the film in hand tour. "Youth" since boot, lasted 91 days, 3000 kilometers across, shot in hainan, yunnan, Beijing, Hong Kong, tells the story of a group of youth young, as youth experiencing the germination and growth of love with variable fate in life. And has 17 years accumulation, generation youth recollection "legend" IP echoed in the complex, the two sides will dig a total of 80, 90, after the audience about the "blood, youth, nostalgia" emotional appeal, realize from the product, subject and activity, KOL multifaceted three-dimensional marketing, etc. Figure 01: "return of the king of shabak legend" hand in hand to the youth...
