新关注 > 信息聚合 > 大写的服!看网易云音乐如何用真实故事改编的影片演绎品牌全新升级

大写的服!看网易云音乐如何用真实故事改编的影片演绎品牌全新升级

Upper clothing! See how netease cloud music with a true story film deduce brand new upgrade

2017-07-27 17:38:22来源: DoNews

消费升级的浪潮席卷而来,每一个行业都在重新被定义。“最有力量的武器,至今仍撼动人心”什么样的武器拥有如此巨大的力量? 7月23日,网易云音乐在全新品牌影片《音乐的力量》的预告视频中为我们抛出了这样一个问题,令人联想翩翩。同时,这款好莱坞既视感的预告片也吸引了无数网友驻足观看,在短短24小时内便取得了超过40万次的播放。由社交驱动形成的强粘性和强互动用户自组织,构建起了网易社群大部分用户主力。在该视频下网易云音乐的社群力量瞬间爆发,网友们热情洋溢,纷纷表达自己对产品、品牌的建议。7月25日,伴随着品牌影片《音乐的力量》正式放出,网易云音乐彻底迎来品牌的全新升级。该品牌影片以二战为背景,英国士兵在...

Consumption upgrade wave swept through, every industry are to be defined. "The most powerful weapon, still mattered" what kind of weapon has such a great power? On July 23, netease cloud music in a new brand of "the power of music, film trailer video out such a problem for us, in a fluttering and lenovo. At the same time, this is Hollywood visual sense of the trailer also attracted numerous netizen stop to watch, within 24 hours and made more than 400000 times. Driven by social formation of strong stickiness and strong interactive user self-organizing, build up the main netease community most users. Under the video, netease cloud music community power once netizens enthusiastic, expressed his suggestion on product and brand. On July 25, with the brand "the power of music, the formal release film, netease cloud music for completely brand new upgrade. The brand's film is set in world war ii, British soldiers in...

标签: 网易