伴随智能手机的流行普及，手游行业一度呈现爆发式增长的态势。然而，近日艾媒咨询发布的《2016-2017中国手机游戏市场研究报告》（以下简称《报告》）显示，2016年中国手游用户规模达5.23亿人，市场规模783.2亿元，手游市场趋于成熟。但与此同时，手游市场正经历恶性竞争阶段，刷榜、炒作现象随处可见，真正算得上精品的如凤毛麟角。产品特色不足，同质化严重，加上轻度游戏玩法简单，可替代性强，用户吸引力不足，发展潜力较小，手游市场亟待向精品化方向发展。 当手游市场开始向精品化方向转变时，作为用户获取游戏的主要渠道——应用商店也需因此做出改变。而在这其中，360手机助手或已领先行业一步。 为用户...
Along with the popularity of smart phones, mobile game industry once enjoyed explosive growth trend. Ai media consulting released recently, however, the Chinese mobile games market research report, 2016-2017 (hereinafter referred to as the "report"), according to a 2016 national swimming user scale up to 523 million, and the size of the market 78.32 billion yuan, the mobile game market is mature. But at the same time, the mobile game market is experiencing a vicious competition phase, brush list, hype phenomenon can be seen everywhere, really is high-quality goods such as few and far between. Product characteristics, serious homogeneity, combined with mild simple game play, alternative is strong, users less attractive, development potential is smaller, the mobile game market needs to develop in the direction of change. When the mobile game market began to change direction, as the main channel of users access to the game - app store also changed to be so. And in this among them, 360 mobile phone assistant or have step leading industry. For the user...
