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2017年上半年移动游戏市场概况和用户洞察

In the first half of 2017 mobile game market profile and customer insights

2017-07-31 00:00:00来源: 人民网

TalkingData移动数据研究中心 内容概要: 根据《TalkingData-2017年上半年移动游戏市场概况和用户洞察》发现,2017年上半年移动游戏市场整体呈现稳定发展态势,尽管市场资源更加集中,竞争仍旧激烈,但是移动游戏的品质和互动体验不断得到提升;同时,用户基础持续稳定,细分化市场逐渐催生不同兴趣群体,也为广大开发者在角色扮演、动作、策略和卡牌等之外找到更多市场拓展空间;此外,包括iOS和Android等平台在内的智能移动终端,其硬件设备水准、软件服务能力等都得到进一步的完善和优化,一定程度上为移动游戏的重度化、创新性等形成助力。综合来看,移动游戏产业已经走上一条良性健康稳定...

TalkingData mobile data centre for the study of the content summary: according to the TalkingData - in the first half of 2017 mobile game market profile and customer insight "found that in the first half of 2017 mobile game market present the steady development trend, while the market resources more concentrated, remain competitive, but the quality of the mobile games and interactive experience constantly improve; At the same time, the user base in a steady, differentiation market gradually gave rise to different interest groups, and for the majority of developers in the role play, action, strategy and card, etc to find more market development space; In addition, including such as iOS and Android platform, intelligent mobile terminal, its hardware, software and services have been further perfected and optimized, such as to a certain extent for the mobile game of severe and creative power. Taken together, the mobile gaming industry has been on a good healthy and stable...

标签: 游戏