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商品化恋爱:踏过蓝海、仍在边缘的国乙社群(上)

Commercialized love: across the blue ocean and still on the edge of Guoyi community (Part 1)

2022-07-11 17:53:00来源: 触乐

提到国产乙女手游,人们难免会想到一些奇闻逸事。2018年,《恋与制作人》的男主角之一李泽言的生日祝福被投在深圳一栋高楼的外墙上,滚动播放1小时。根据这类广告的公开报价,坊间传言这次庆生活动是粉丝众筹100万元人民币后抛出的大手笔。这应该是国乙玩家首次获得圈外人瞩目。不管是《恋与制作人》本身,还是玩家群体的种种特性,似乎都为日后整个国乙社群氛围的形成奠定了基础。 所谓“乙女游戏”,一般指主要以女性为受众,在主线故事中与各种各样的男性角色发展恋爱关系的游戏。玩家可以通过各种选项或小游戏增加与特定男主角的好感度,推进恋爱剧情。业界普遍认为,最早的女性向恋爱模拟游戏是1994年光荣在SFC上发售的《安琪莉可》。在国内,同类游戏一直存在,一些二次元同人游戏制作组和橙光游戏等平台上过去均有产出,只是

People will inevitably think of some anecdotes when it comes to domestic b-women mobile games. In 2018, the birthday wishes of Li Zeyan, one of the heroes of "love and producer", were broadcast on the outer wall of a high-rise building in Shenzhen for 1 hour. According to the public quotation of such advertisements, it is rumored that this birthday celebration is a big deal thrown out by fans after raising 1million yuan. This should be the first time that guob players have attracted the attention of outsiders. Both love and the producer itself and the various characteristics of the player group seem to have laid the foundation for the formation of the atmosphere of the whole Guoyi community in the future.