12月16日消息，唯品会副总裁冯佳路在亿邦动力网主办的第十届中国网上零售年会上发表了公开演讲。他认为“得女性者得天下”，并分享了线上消费的特点。唯品会副总裁冯佳路他表示，唯品会立足行业的关键词是“差异化”，并将一直通过对消费者特点和消费行为的分析坚持不设搜索的逛街式消费模式，特卖聚焦非标品类商品。冯佳路认为，中国女性是一个特殊的消费群体，“中国女性更有钱更有权，因此得女性者得天下”。他分析，首先，由于中国女性的独立，在金钱和家庭购买方面更有决定权；其次，由于三、四线女性虽然工作饱和度不比一、二线城市女性，但更多地时间让她们更多地了解品牌，激发更多购买兴趣，因此一、二、三、四线女性区别在消费层面...
December 16 news, Jia Feng, vice president of the road will be the only product in the billion state power network hosted the tenth annual meeting of China's online retail delivered a public speech. He believes that "women have to the world" and shared online consumer features. Jia Feng, vice president of the road only product, he said, the only product will be based on the industry's key word is "differentiation", and has always insisted on shopping does not have to search through the consumption patterns of consumer characteristics and consumer behavior analysis, non-standard focusing Deals category of goods. Jia Feng Road, believes that Chinese women are a special consumer groups, "Chinese women are more entitled to more money, so the woman was who in the world." His analysis, first of all, because the Chinese women's independence, in terms of money and families to buy more discretion; Secondly, because three or four lines, although women work saturation than a second-tier city women, but more time so that they more understanding of the brand, to stimulate more buying interest, so one, two, three, four female difference in consumption levels ...
