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网易美学—这可能是女大学生用户占比最高的APP

Netease aesthetics - this is likely to be female students accounted for the highest APP users

2017-07-28 14:50:26来源: DoNews

有人说,大学时光,是女生变美意识完全觉醒的四年。“岁月是把手术刀,大学是座美容院。”除了学习,许多大学女生最多的精力都放在了如何让自己形象更美、气质更好上。美妆、护肤,这些在高中时代不屑一顾的“不务正业”,在大学时光中成为女大学生们的主旋律。“再不变美我就老了”、“一个女生连化妆都不会,走入社会怎么办?”女大学生对美的关注和追求,通过一组数字可以充分体现。根据凯度消费指数显示:20岁左右年轻女性是购买个人护理产品的主力军,虽仅占国内总人口的14.3%,却为彩妆产品贡献了38%的销售额。在彩妆、护肤产品消费中,女大学生成为重要势力,一些口碑较好的护肤美妆APP,也被越来越多女大学生们“盯上”。其...

Someone said, the university time, is a girl become beautiful consciousness completely awakened four years. "Time is the scalpel, the university is a beauty salon." In addition to learning, a lot of college girls most energy on how to make their own image more beautiful, temperament is better. Beauty makeup, skin care, these dismissive of "doing nothing" in the era of high school, in college years become the theme of female college students. "Again the same beauty I'm old", "a girl can't even makeup, entering society?" Female college students pursuit of beauty and, through a set of Numbers can be fully reflected. According to the degree of kay consumption index: 20 years old or so young women is the main force of buy personal care products, has accounted for only 14.3% of the domestic population, but for cosmetics products contributed 38% of sales. In cosmetics, skin care products consumption, the female college students become an important force, good skin care beauty makeup APP, some word of mouth is also more and more female college students "targeted". Its...

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