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后半场与电商相遇 看直播如何“扭转乾坤”

Meet with electricity See how live "turn things around"

2017-06-13 16:51:11来源: 亿邦动力网

进入2017年,直播类应用热度明显回落,曾经直播的去中心化满足了年轻一代表达自我的诉求,但市场风云变幻,如今的直播早已风光不再。继美国移动直播鼻祖Meerkat在去年十月份于苹果应用商店下架,今年二月份光圈直播倒闭CEO跑路,独角兽映客也被宣亚国际收购,国内大多数直播平台早已经销声匿迹。下半场的争夺战已经在五月份的平台融资中拉开了序幕,垂直深耕、细分市场份额成为格局奠定的缩影,但大前景依旧不甚明朗,直播还能否有雄起的机会?然而,陌陌引入直播迎来第二春,淘宝直播正在成为电商营销的重要入口,蘑菇街通过直播生产内容大幅提高了成交量……“直播+”或者说“+直播”正在成为直播平台们的另一条出路。对电商来...

Heat into 2017, live class application down obviously, once live decentralized met the younger generation to express themselves, but the changes of the market, already retired from now. Following the U.S. move live granddaddy Meerkat in October last year in apple's app store shelves, aperture live collapse CEO run in February this year, the unicorn reflected guest was XuanYa international acquisitions, most domestic live platform already disappeared. The second half of the race in the platform for financing in May have begun, vertical deepening and lay a microcosm of the subdivided market share as pattern, but the outlook remains unclear, live also can have the chance to competent? Momo introduced, however, live in the next spring, taobao live are becoming important entrance of electricity marketing, mushroom street via live production content significantly increased the volume... Live live "+" or "+" is becoming a live platform of another way out. The electricity to...

标签: 直播 电商